Introduction
In Evolve Recruitment Marketing (RM), you can create a Campaign URL that can be used outside of Evolve RM to track activity in the Source Tracking reports. This allows you to put a custom URL into a pay-per-click reporting system, banner ad page, and social share and add a custom URL to an email that originates outside of Evolve RM. You can also create a URL to any career site, landing page, or job. Additionally, you can generate a regular, shortened URL, or vanity URL to share.
NOTE: You also have the option to add a source BID and/or a campaign.
Audience
All users
Must have User or Administrator privileges in Campaigns
Prerequisites
- Career Sites
- Jobs (optional) - Needed for Job URL to work.
Campaign URLs List
Navigate to Campaigns, then click Settings.
Click Campaign URLs.
Each URL in the list shows:
- Landing URL - This is the custom URL generated and the destination URL. You can copy the URL to the clipboard and try it in a browser.
- Campaign - This is the campaign associated with the URL (if any). You can link to that campaign page.
- Career Site - This is the career site for which the landing URL was generated.
- Menu icon
- Edit - You can edit the URL.
- Delete - You can delete the URL. NOTE: Only delete URLs that have not been distributed. Deleting the URL will result in a 404 generated if somebody tries to use that URL.
- Copy – You can copy the URL.
You can search the list of URLs:
- Campaign URL - Search by a specific URL; the list page will show the search result accordingly.
- Destination URL - Search by a specific destination; the list page will show the search result accordingly.
- Campaign - Search by a specific campaign; the list page will show the search results accordingly.
- Career Site - Search by a specific career site; the list page will show the search results accordingly.
You can filter the list of URLs by:
- Filter by Campaign – This will filter the list down to all URLs created for a specific campaign. The default is All Campaigns.
- Filter by Career Site - This will filter the list down to all URLs created for a specific career site. The default is All Career Sites.
- Filter by Domain – This will filter the list down to all URLs created for a specific domain. The default is All Domains.
You can sort the list of URLs by:
- Campaign URL
- Campaign Name
- Created At
- Updated At
- Career Site Name
Create Campaign URL
Navigate to Campaigns, then click Settings.
Click Campaign URLs.
Click New URL.
You will have the following options:
- Campaign - Optional
- Choose a campaign from the list. The campaign code will be added to the Output URL.
- The selected campaign cannot be removed. You must cancel and create a new URL once a campaign is selected.
- Campaign Source - Optional
- This is a source tracking BID. Usually, a specific BID is chosen if the URL is to be generated for a specific source. Otherwise, it is recommended that you add a bid at the time the final URL is put in the destination.
- You can clear the selected source by clicking Cancel beside the source chosen
- Destination – Required
- You must choose one of the following destinations:
- Careersite Job - This generates a URL to a specific job on a career site
- Careersite Page - This generates a URL to a specific page on your career site.
- Enter URL – This option allows you to choose a domain, select a path as optional, and create a customized URL.
- You must choose one of the following destinations:
- NOTE: Only published career sites and active jobs on that career site may be chosen. Once a career site and a job are selected, they cannot be cleared.