Campaign URLs

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Introduction

In Evolve Recruitment Marketing (RM), you can create a Campaign URL that can be used outside of Evolve RM to track activity in the Source Tracking reports. This allows you to put a custom URL into a pay-per-click reporting system, banner ad page, and social share and add a custom URL to an email that originates outside of Evolve RM. You can also create a URL to any career site, landing page, or job. Additionally, you can generate a regular, shortened URL, or vanity URL to share.

NOTE: You also have the option to add a source BID and/or a campaign.

Audience

All users

Must have User or Administrator privileges in Campaigns

Prerequisites

  • Career Sites
  • Jobs (optional) - Needed for Job URL to work.

Campaign URLs List

Navigate to Campaigns, then click Settings.

campaign settings.png

Click Campaign URLs.

campaign URLs.png

Each URL in the list shows:

  • Landing URL - This is the custom URL generated and the destination URL. You can copy the URL to the clipboard and try it in a browser.
  • Campaign - This is the campaign associated with the URL (if any). You can link to that campaign page.
  • Career Site - This is the career site for which the landing URL was generated.
  • Menu icon
    • Edit - You can edit the URL.
    • Delete - You can delete the URL. NOTE: Only delete URLs that have not been distributed. Deleting the URL will result in a 404 generated if somebody tries to use that URL.
    • Copy – You can copy the URL.

Campaign URLs landing page.png

You can search the list of URLs:

  • Campaign URL - Search by a specific URL; the list page will show the search result accordingly.
  • Destination URL - Search by a specific destination; the list page will show the search result accordingly.
  • Campaign - Search by a specific campaign; the list page will show the search results accordingly.
  • Career Site - Search by a specific career site; the list page will show the search results accordingly.

search campaign urls.png

You can filter the list of URLs by:

  • Filter by Campaign – This will filter the list down to all URLs created for a specific campaign. The default is All Campaigns.
  • Filter by Career Site - This will filter the list down to all URLs created for a specific career site. The default is All Career Sites.
  • Filter by Domain – This will filter the list down to all URLs created for a specific domain. The default is All Domains. 

Filter Campaigns.png

You can sort the list of URLs by:

  • Campaign URL
  • Campaign Name
  • Created At
  • Updated At
  • Career Site Name

Sort Campaigns.png

Create Campaign URL

Navigate to Campaigns, then click Settings.

campaign settings.png

Click Campaign URLs.

campaign URLs.png

Click New URL.

add new URL.png

You will have the following options:

  • Campaign - Optional
    • Choose a campaign from the list. The campaign code will be added to the Output URL.
    • The selected campaign cannot be removed. You must cancel and create a new URL once a campaign is selected.
  • Campaign Source - Optional
    • This is a source tracking BID. Usually, a specific BID is chosen if the URL is to be generated for a specific source. Otherwise, it is recommended that you add a bid at the time the final URL is put in the destination.
    • You can clear the selected source by clicking Cancel beside the source chosen
  • DestinationRequired
    • You must choose one of the following destinations:
      • Careersite Job - This generates a URL to a specific job on a career site
      • Careersite Page - This generates a URL to a specific page on your career site.
      • Enter URL – This option allows you to choose a domain, select a path as optional, and create a customized URL.  
  • NOTE: Only published career sites and active jobs on that career site may be chosen. Once a career site and a job are selected, they cannot be cleared.

Add new URL details.png

 

 

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