Overview
Landing Pages are pages in a career site where candidates are directed as part of email or text outreach (Send Email or Text, Mass Email or Text, Email Campaigns) through Evolve Recruitment Marketing (RM). The landing pages allow for targeted content related to the campaign and allow candidates to convert based on the campaign's goals.
Audience
All users
Recruiters can create or manage landing pages. Users do not need to be content editors or have any knowledge about the career site template or layout.
Related Resources
Create Campaign Code
Navigate to the Campaigns tab.
Locate your campaign. Then, click the action menu for your campaign and select Assign Landing Page.
Select your career site from the dropdown.
You can choose to Use an Existing Landing Page or Create New Landing Page.
Click Continue.
Complete the fields in the Edit Landing Page window:
- Title – Name of landing page.
- Content – Add any information, links, etc., to your page. You can also add a career site job search link, which will be rendered as a set of jobs.
- Add Media to Page - Upload an image. How this media is displayed (header, logo, etc.) will depend on your career site template.
- Tags – Add logic that could help the template respond to what has been added to the Content.
Click Save and Assign to create the landing page.
You can now see the landing page link in the Landing Page column. Click the link to view your landing page.
Landing Page Actions
Reassign Landing Page
Reassign Landing Page is available when a campaign code has a landing page already assigned.
Click the action menu for the campaign, then click Reassign Landing Page.
You can update the Career Site or change the Landing Page to Use an Existing Landing Page or Create New Landing Page.
Click Assign to use an existing landing page. Click Continue to create a new landing page.
If creating a new landing page, complete the fields in the Edit Landing Page window:
- Title – Name of landing page.
- Content – Add any information, links, etc., to your page. You can also add a career site job search link, which will be rendered as a set of jobs.
- Add Media to Page - Upload an image. How this media is displayed (header, logo, etc.) will depend on your career site template.
- Tags – Add logic that could help the template respond to what has been added to the Content.
Click Save and Assign to create the landing page.
Edit Landing Page
Click the campaign action menu, then select Edit Landing Page.
Update the fields in the Edit Landing Page window:
- Title – Name of landing page.
- Content – Add any information, links, etc., to your page. You can also add a career site job search link, which will be rendered as a set of jobs.
- Add Media to Page - Upload an image. Your career site template will determine how this media is displayed (header, logo, etc.).
- Tags – Add logic that could help the template respond to what has been added to the Content.
Click Save.
Preview Landing Page
To preview, click the link in the Landing Page column or click the action menu and select Preview Landing Page.
The landing page will open in a new tab where you can review it.