Overview
Campaign tracking codes are used in Evolve RM to measure the effectiveness of outreach social, email, or text campaigns and responses. Users can create a campaign identifier with an automatically generated code. The Campaign Code will be linked to an outreach campaign or a job broadcast used inside and outside of RM as a unique tracking identifier to measure performance outreach. Analytics is using Campaign ID to report the results of that campaign.
Audience
All users
Related Resources
Create Campaign Code
Navigate to the Campaigns tab, then select Add Campaign Code.
Complete the fields in the Add Campaign Code popup:
- Name – Add a unique name for your campaign code
- Description – Describe the purpose of this campaign code (optional)
- Active – Toggle the switch on to activate the campaign code to make it available to use by any user in your company
- Code – This will be auto-generated when the campaign is saved
Click Create.
You will be redirected back to the Campaign Codes page. Now, you are ready to assign a landing page. See the Manage Landing Pages article.
Campaign Code Actions
Edit Campaign
Click the action menu for the campaign, then click Edit Landing Page.
Edit the Description or make it Active/Inactive.
Click Save.
View Campaign
Click the action menu for the campaign, then click View.
The View campaign code page allows users to view:
- View Campaign – Displays the Name, Created By, Code, Active, and Description.
- Source Activity Report – Shows all source tracking events related to the campaign, including Source Channel, Unique Jobs Viewed, Unique Sources Viewed, Views, Application Starts, Application Completes, Application Submits, and Hires.
- Email Pipeline Report – Shows all email-related activities to the campaign code. You can group by Job, Sender, Email Template, or Email Subject. You can filter Sent Date, Emails without Jobs, Notification Emails, Recruiter, Sender Email, Job List, Job Title, Job Status, Email Type, and My Jobs. Data displayed includes Sent, Delivered, Opened, Clicked, Unsubscribed, Spam Reported, Bounced, and Dropped.
Delete Campaign
Click the action menu for the campaign, then click Delete.
NOTE: We recommend only deleting campaign codes that have not been used. If they have been used, update the status from Active to False instead of deleting.