Introduction
The candidate engagement score in Evolve Recruitment Marketing (RM) allows companies to market to candidates actively looking for a job and talk with their brand. This score is based on browsing metrics, application metrics, and email/text messaging engagement. Each action contributing to the score has a specific weight, positive or negative.
Audience
All users
Use cases
- If a candidate opens an email or clicks a link in an email or text message, their score will be increased.
- If a candidate unsubscribes from text messages, their score will be decreased.
- Each day of inactivity will decrease their score by 0.56 points/day. Candidates with a 100% score will drop to 0% after six months of inactivity. Each action repeated within 24 hours will be prorated: 2nd action is 50% of the base weight, 3rd action is 25% of the base weight, 4th action is 12.5%, etc. Please see Score Calculation Rules for details.
- Engagement score is translated into six engagement levels: Inactive (0), Very Low (0.1-10), Low (10.1 - 40), Medium (40.1 - 60), High (60.1 - 90), and Very High (90.1 - 100).
- The candidate's summary and profile show the engagement level indicator and the last activity date. By hovering over the engagement level indicator, you can view details of the latest engagement activity. Please see View Candidate Engagement Level for details.
- You can filter candidates by engagement level and by engagement activities category. Please see Filters for details.
NOTE: Engagement events related to career site activities, such as viewing career site pages or joining talent networks, will only be recorded on career sites that have a visitor tracking feature turned on. The score for a job application is earned based on the presence of a new job application on the candidate’s record in Evolve RM.
Prerequisites
Your account has the view Candidate Engagement Score feature enabled. If it is not enabled, please submit a Help Center Ticket.
View Candidate Engagement Level
Actions performed by candidates create their engagement score, which is translated into six engagement levels and displayed on each candidate’s profile.
To view a candidate's engagement score, navigate to the Talent tab, then use Filters to search for the candidate(s).
The candidate engagement score is displayed in the upper right corner of the candidate's profile.
The candidate engagement score shows the date of the last activity that contributed to the score. Additional details are displayed when you hover over the sore.
Each day of inactivity decreases the score (inactive candidates will go down the levels). After six months of inactivity, a candidate with a Very High engagement level will go down to Inactive.
Filter
Engagement Level Filter
You can filter candidates by their engagement level.
To add the Engagement Level filter, navigate to the Talent tab, then click + within the Talemetry Filters panel.
Click Engagement Level to add the filter to the panel.
You can select any number of levels from the list of options. The returned results will include any of the selected levels. Filtering can be done by including or excluding values.
NOTE: The filter values are always combined with OR logic. Do not use a combination of required and excluded values.
Engagement Category Filter
You can filter their candidates by the engagement activity category and the date range of the last activity within that category.
To add the Engagement Category filter, navigate to the Talent tab, then click + within the Talemetry Filters panel.
Click Engagement Category to add the filter to the panel.
There are six event categories available in the filter. Each includes several actions:
- Email – The email was opened/clicked, or a job notification email was opened/clicked.
- SMS – The link in the text message was clicked, or a reply message was sent.
- Career Site - Page viewed, job viewed, jobs searched, job notification created.
- Job Application - Job application started/completed, disposition status changes.
- Join Talent Network - Join talent network started/completed.
- Consent - Email consent was provided, and SMS consent was provided.
You can select any number of categories from the list of options and search by either ALL or ANY. Each option can be set as required or excluded.
Optionally, you can use the date range slider to filter by the date of the last action of the selected category.
In this example, the search will return those candidates who performed an email-related action within the past week, and the results will exclude those who visited career sites within the same time frame.
NOTE: The Engagement Category filter does not use actions that decrease engagement scores, such as rejecting email/SMS consent or removing job notifications.
Merged candidates
When candidates are merged, all engagement events performed by each of the merged candidates are added to the resulting candidate in chronological order. The total score is recalculated based on the list of all engagement events and the time when they happened.
Candidate Engagement Score v1 - Score Calculation Rules
Score Calculation - General Rules
- Score Maximum and Minimum:
- The maximum score is 100 for a candidate, no matter how many activities are performed.
- When a candidate has no activities, their score is 0.
- Expiry after six months:
- If the candidate has a score of 100, they will have a score of 0 after six months.
- This score decreases linearly and continuously at 0.56 points/day.
- Score Reduction for Subsequent Events in the Same 24-hour Period
- When a candidate does subsequent events of the same type, each subsequent event drops 50% of the previous one.
- Example: 1st event scored 100%, 2nd scored 50%, 3rd scored 25%, 4th scored 12.5%, etc.
- Basic Score per Event Type
- Each score has a different base score. See the Events Weights section below.
- The disengagement events, such as unsubscribing from SMS, have negative weights.
- No Limit on Score per Event Type
- There is no fixed limit to the score that a candidate can derive from one event type (over days).
NOTE: Engagement events related to career site activities, such as viewing career site pages, signing up for events, joining a talent network, starting a job application, etc., will be recorded only on those career sites with the visitor tracking feature turned on. The job_application_completed score is recorded based on the presence of a new job application on the candidate’s record in Evolve RM.
Score Calculation - General Rules
- email_open - 2
- mass_email_open - 2
- email_clicked - 5
- mass_email_clicked - 5
- job_notification_email_open - 2
- job_notification_email_clicked - 5
- email_subscribed - 5
- email_unsubscribed - (-30)
- sms_clicked - 5
- mass_sms_clicked - 5
- sms_replied - 10
- sms_subscribed - 10
- sms_unsubscribed - (-20)
- career_site_visited – 5
- career_site_page_viewed - 2
- career_site_job_viewed - 5
- job_notification_subscribed - 10
- job_notification_unsubscribed - (-10)
- job_searched - 5
- job_application_started - 5 (requires: career site, not direct URL link)
- job_application_completed - 20
- join_talent_network_started - 5 (requires: career site, not direct URL link)
- join_talent_network_completed - 20 (requires: career site, not direct URL link)
- disposition_in_process - 5 points
- disposition_offer - 10 points
- disposition_hired - 15 points