Brands (Apply Workflow)

Introduction

Brands in Evolve Recruitment Marketing (RM) allow administrators to customize the look, feel, and language of candidate-facing experiences, including the Apply Workflow and Candidate Portal. Brands define visual elements like fonts, colors, logos, and supported languages, and are also referenced in Career Sites and Referrals. With flexible branding tools, you can deliver consistent, localized experiences across all candidate touchpoints.

Audience

Company Administrators

Brands List

Navigate to your user menu, then click Applications.

Select Apply, then click Brands.

The Brands list shows your available brands and a quick preview of the following elements:

• Logo - The main logo for the brand.
• Name - The name of the brand. You can click the Brand name to make changes. If the brand is your default, you will see Default beside the name.
• Primary Color - The primary color of the brand.
• Secondary Color - The secondary color of the brand.
• Company Name - The configured text of the company name (used in the candidate portal).
• Workflows - The number of apply workflows using the brand.

Add/Edit Brand

NOTE: You cannot delete a brand if it is used on an Apply workflow or is the default brand.

Click the brand name to edit an existing brand or click + Add Brand to add a new brand.

The following are the elements that can be branded:

• Set Default – This checkbox allows you to select or deselect the brand as the default.
• Upload Brand Logo – You can upload a logo. The recommended logo format is an SVG (vector graphics) file, ensuring it is fully scalable and renders correctly.
• Font - Choose from one of the available Google fonts:
  • Helvetica, Arial, sans-serif
  • Roboto, Helvetica, sans-serif
  • Open Sans, Helvetica, sans-serif
  • Raleway, Helvetica, sans-serif
  • Didact Gothic, Helvetica, sans-serif
  • Times New Roman, Times, serif
  • Roboto Slab, Times, serif
  • Changa, Helvetica, and serif (recommended for non-Latin languages)
• Internal Name – You must add an internal name for the brand.
• Company Name – Your company's name is automatically added.
• Primary Color – You can choose a color from the selector or enter a hex number. The contrast text color is automatically selected, which supports the WCAG 2.0 Accessibility guidelines. Examples of buttons, controls, and text are shown in the Example box.
• Secondary Color – You can select a secondary color from the color selector or enter its hex code. The contrast text color is automatically chosen to support WCAG 2.0 Accessibility guidelines. Examples of buttons, controls, and text are shown in the Example box.
• Alternate Color - You can select an alternate color from the color selector or enter a hex code. The contrast text color is automatically chosen, which supports the WCAG 2.0 Accessibility guidelines. Examples of buttons, controls, and text are shown in the Example box.
• Outer Background Color - You can select a color from the color selector or enter the hex number. This is only used in the Apply Workflow for the background.
• Available Languages – This displays the selected languages that the brand will use and offer to candidates in the Candidate Portal. You can choose one or more languages from the list of forty currently supported languages. The default language will be shown with a checkmark.
• Default Language – This defines the default language used for the Candidate Portal. A Brand must have a default language. English is the default for all existing brands.
• Privacy URL - This is the link to your brand's privacy policy. This will be displayed on the Candidate Portal at the bottom of the page.

Where are Brands used in Evolve RM?

Apply Workflow – Brands are used to control the look and feel of the candidate-facing apply workflows. Below is an example of the branding elements that are controlled.

Candidate Portal—The candidate portal uses the default brand. This brand controls the candidate-facing look and feel of the portal, as well as the available and configurable languages and locales that candidates can choose.

Career Sites - Brands don’t visually impact career sites today, but they determine the available locales and languages.

Employee Referrals – Brands don’t visually affect employee referrals today, but they are used to control the available locales and languages that can be configured.

No Default Brand in Apply Workflow

When no brand is chosen for an Apply Workflow, the following is the default (or High Contrast) style applied:

• No logo.
• Black (#000000) for Highlight color, Header color background, and Next/Confirm Button background.
• White (#FFFFFF) for the Header and Next/Confirm button font.
• Grey (#EEEEEE) for the background color.
• Helvetica font family.