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Career Site Summary Report and Advanced Analytics

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Jessica Dearing

The Career Site Summary Report and Advanced Analytics tool in Recruitment Marketing (RM) offer insights into your career site’s performance and visitor behavior. This data can help you answer questions, such as:

  • How are my career sites performing?
  • How many visits are my career sites receiving?
  • How many pages are being viewed?
  • How is my career site performing on a mobile device?
  • What screen resolution should my site be optimized for?
  • Is my site compatible with all browsers?
  • What devices are visitors using to view my site?
  • How many actions are being performed against a page?
  • Does the operating system (OS) or device type have an impact on actions against a page?
  • How much time are visitors spending on my career site?    

Audience

Company Administrator

Requires Feature Editor and Content Editor permissions in Career Sites. 

Career Site Summary Report

Navigate to the Career Sites tab.

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Click Summary Report.

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The Summary Report page is displayed.

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On the Summary Report page, you can use the following filters:

  • Filter by – Filter by an individual site to view metrics specific to that site.
  • Published Career Sites Only - Show only published sites vs. both active and inactive sites.
  • All Career Site Types - View data by specific site types. NOTE: Sites must be configured with a specific site type at creation to be included in this filter.
  • Activity Range - Filters data by a specific data range.
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The Summary Report page also has the following metrics:

  • Views – An instance of an internet user visiting a particular page on a website.
  • Total Visitors - A visit is one individual visitor who arrives at your career site and proceeds to browse. Total visits count all visitors, regardless of the number of times they visit your site.
  • Unique Visitors - A person who visits a site at least once within the reporting period. Each visitor to the site is only counted once during the reporting period, so if the same IP address accesses the site many times, it still only counts as one visitor.
  • Repeat Visits - The percentage of total visits that were repeat visitors.
  • New Visits - The percentage of total visits that were new visitors.
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Career Site Advanced Analytics

To view your career site's advanced analytics, on the Summary Report page, select a career site.

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Click Advanced Analytics.

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A new tab will open and display the Advanced Analytics Dashboard (Home tab).

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The Basics tile shows the following metrics:

  • Visitors – This is the total number of visitors on your career site. You can click Expand to see a breakdown of visitors by Unique visitors, New visitors, and Returning visitors. For more information about how visitors are tracked within RM, please see Visitors and Career Site ID (Visitor Pool) FAQs.
  • Actions - The number of actions performed by visitors on your career site within a specific time frame. You can click Expand to see a breakdown of Page views, Downloads, Outbound links, Events, and Media.
  • Average actions - The average number of actions per visitor.
  • Total time - The total amount of time visitors have spent on your career site within a specific time frame.
  • Average time per visit - The average time a visitor spends on your career site.
  • Bounce rate - The percentage of visitors who immediately leave the site after landing on an associated page.
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The Recent visitors tile shows the time, location, service provider, and landing page of recent visitors.

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The Links tile shows the following information:

  • Incoming - Traffic generated by incoming links.
  • Domains - Traffic generated by the domain.
  • Recent - Most recent links driving traffic.
  • Unique - Unique URLS driving traffic.
  • Outgoing - Traffic to outgoing URLS.
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The Searches tile displays information about traffic generated by search terms, keywords, recent searches, and unique searches.

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The Visitors graph allows you to compare trended data year over year (YOY) as well as against specific data types. 

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The Content tile shows the following information:

  • Pages - Traffic by specific page.
  • Entrance - Page views by entry page.
  • Exit - Page views by exit page.
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The Locale tile displays information about traffic generated by location, provider, and hostname.

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The Traffic sources tile displays information about visits generated by traffic sources.

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Advanced Analytics Page Tabs

In addition to the Advanced Analytics Dashboard, the following tabs are available:

  • Home – Advanced Analytics Dashboard
  • Visitors – Provides a breakdown of who visited your site, what they did, and how they got there.
  • Spy – Provides a real-time stream of visitors and actions on your website. It automatically fetches new data every couple of seconds, allowing you to review active traffic on your website.
  • Content – This focuses on the Entrance and Exit pages for optimization, navigation issues, and engaging content.
  • Searches – The search terms used to find your career site and the actions those terms have driven.
  • Links – Provides an in-depth analysis of Incoming, Outgoing, and Domains driving traffic to your career site.
  • Platforms – Provides insight into what browsers, hardware (device type), operating system (OS), and screen resolution visitors are using.
  • Locale – Provides information about traffic generated by location, provider, and hostname.
  • Goals – Not applicable for career sites.
  • Campaign – Not applicable for career sites.
  • Prefs – Not available for Company Administrators
Advanced analytics page tabs.png

FAQs

Q. How are Traffic Sources calculated?

A. Advanced Analytics categorizes all traffic to the career site into source buckets.

  • Links - Any referrer that didn't match one of the other categories, such as social media.
  • Direct - Visitors with no referrer. This could also be one of these reasons:
    • They clicked on a link in an email that was not from a webmail account.
    • The link was in a document (i.e., MS Word, Excel).
    • The link was in a chat application like Skype or GTalk.
    • The link was in an app, which opened a browser within it—for example, clicking on a URL in a tweet viewed in a Twitter (X) app.
    • The link originates from a secure (https) page, but your page is not safe (http).
    • The visitor is using IE, and the link to your site was in JavaScript. JavaScript links to your site include those that open your site in a new browser window or any kind of JavaScript redirect. Many banner links are programmed this way.
    • The visitor is using IE, and the link to your site is from within a Flash application (there are a lot of ways to do this in Flash, so there may be exceptions).
    • Your landing page redirects to another page via a 301 permanent server-side redirect.
    • The link was on an intranet or some other website behind a proxy or corporate gateway that was set up to strip referrers from requests.
    • The visitor has made changes to their browser that suppress the referrer’s information.
    • See article: https://clicky.com/help/faq/features/traffic-sources/dark-social
  • Social Media - Visitors from social media sites, as well as t.co links (visitors from links on Twitter (X)).
  • Searches - Visitors who arrived from a known search engine domain.
  • Media searches - Visitors from the image search on Google, Bing, or Yahoo.
  • Advertising - This includes campaigns in advertising. So, any referral URLs with "utm_campaign" links are used by that site, even if it's not paid advertising. This traffic source is mainly based on referrer, but Clicky also analyzes the landing page URL, which could also include "click ID" parameters sent by Google Ads, Bing Ads, etc.
  • Email - Visitors who arrived via a webmail domain (i.e., Gmail, Hotmail, etc.). We can't track desktop apps like Outlook because they don't send a referrer, so we're limited to web mail. Also, most webmail domains are secured with HTTPS, and browsers don't send a referrer when going from HTTPS -> HTTP. So, chances are you won't see many of these unless your site is full-time HTTPS.
  • Syndication - Visitors from known "RSS reader" sites, such as Digg.

See article: https://clicky.com/help/faq/features/traffic-sources

 

Q. Why are parameters tracked on some URLS and not others?

A. When you look at the entrance/exit pages in Clicky, for one of the main search pages, you see it aggregated up to /search/jobs. When you go into content, entrance pages, you only see "/search/jobs" and no parameters. However, upon reviewing the list, you notice that some other pages are recorded with parameters.

Why is this the case?

Answer from Clicky - For anything with /search in the URL, the parameters are not tracked in the URLs. This is because they only want to store data to normalize it, and this one will have too many varying parameters.

See article: https://clicky.com/help/faq/tips/different/urls

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