Visitors

Introduction

The Visitors application in Evolve Recruitment Marketing (RM) is where you can see information about visitors on your career sites.

The main use cases for the Visitors application are:

• When a visitor comes to a company's career sites, a visitor profile is created
• Recruiters can search and filter visitors.
• Recruiters can view what visitors have done on career sites.
• Recruiters can see visitors who are candidates.
• Recruiters can view more information about the visitor, including their operating system, browser, and referral or bid source.
• Recruiters can email visitors.

Audience

All Users

Required Privileges: Source/CRM → Visitor Pool

Prerequisites

The following required features must be enabled:

• Career Site Module – ON
• Source Module – ON
• Career Site Features → Enable Visitor Tracking
• Source Features → Recruiter can see Visitor Pool
• Specific Career Site → Edit Site Information → Enable Visitor Tracking and Personalization 
• Visitor Application

Navigate to the Talent tab, then select Visitors.

There are three main sections in the Visitors application:

• Visitor Search Card - This is the area where the career site is selected, and the keyword or location is entered for filtering and ranking.
• Visitor Filters Card - This is the area where other filters can be applied.
• Visitor List Results - This is where the list of visitors that match the chosen criteria is displayed.

Visitor Profile

Once you open a visitor profile, you will see four sections:

• Candidate Contact Card – Displays the candidate's contact information and a summary of their details.
  • If the visitor is anonymous (e.g., has only created a job notification), you can see:
    • Location - based on IP address, including City, State/Province, Country
    • Email Address – from the creation of the job notification
    • First Visit
    • Last Visit

• If the visitor is linked to a candidate, you can see:
  • Name of Candidate
  • Last Updated
  • Age of resume
  • Location - from candidate profile, including City, State/Province, Country
  • Email Address
  • Phone Number
  • Profile URL (if known)
  • Most recent title
  • Most recent company
  • Industry of the most recent company (if known)

• Visitor Summary – Shows a summary of the visitor’s activities on your career sites across all their visits and visitor records, including:
  • Search Views - The total number of times searches were run during all visits. This includes any search and repeated searches.
  • Jobs Views - The total number of times jobs were viewed during all visits. This includes repeated job views.
  • Page Hits - The total number of times that any page (including a job, static pages, search, or other URL on the career site) was viewed by all visitors. This includes repeated page views.
  • Visits - The total number of visits.
  • Applies - The total number of job applications that were started during all visits.
  • Completes - The total number of job applications that were completed during all visits.

• Visits Tab – Shows more details about a visitor’s activities on your career sites, including:
  • Header Bar - Shows how long the visitor was on the site, and the name of the visitor (No Name if unidentified). Click to expand or collapse the visitor details.
  • Browser Icon - This displays the browser used by the visitor. Hover to see the details, which include the browser and version.
  • Operating System Icon - This indicates the operating system used by the visitor. Hover to see the details, which include operating system, version, and device type.
  • Source - Shows the referral source (also known as the BID source) of the visitor.
  • Search Views - The visitor ran the total number of searches in the session. This includes any search, including repeated searches.
  • Jobs Views - The total number of times jobs were viewed by the visitor in the session. This includes repeated job views.
  • Page Hits - The total number of times that any page (including a job, static pages, search, or other URL on the career site) was viewed by the visitor in the session. This includes repeated page views.
  • Visits - The total number of visits by the visitor in all visitor sessions. This includes instances where a visitor has a gap of more than an hour between actions.
  • Applications Started - The total number of job applications that were started.
  • Applications Completed - The total number of job applications that were completed.
  • NOTE: If the user has more than one visitor record (i.e., different sessions or cookies), then there will be more than one list of Visitor details.
  • Recent Job Searches - This is a list of up to ten of the most recent unique searches performed by the visitor.
  • Recent Job Notifications - This is a list of up to ten most recent active job notifications requested by the visitor.
  • Recent Viewed Jobs - This list displays up to ten of the most recent unique jobs viewed by the visitor.
  • Recent Page Views - This is a list of up to ten of the most recent unique pages viewed by the visitor. 
  • NOTE: The landing page is excluded; searches and job pages are not included in this list.

• Overview Tab – Shows the candidate's default profile information if the visitor is a known candidate. This information includes source icon and Source Name, Work History, Education History, Biography, and Timeline quick links.

Clicking any of the quick links will scroll you to that section in the profile.

• Experience - You can see each of the work history records on the candidate's primary profile, including:
  • Company Name
  • Location
  • Date Range
  • Job Title
  • Years of Experience
  • Job Description text

• Education - You can see each of the education history records on the candidate's primary profile, including:
  • School
  • Location
  • Date Range
  • Degree
  • Major

• Biography - You can view the Summary and objective of the candidate's primary profile.

• Timeline - This displays a visual representation of the candidate's work and educational history on a vertical timeline.

Visitor Actions

You can send an email to an individual visitor or a list of selected visitors. To email an individual visitor, click the menu icon next to their profile.

Select Email Visitor.

Alternatively, you can email a list of selected visitors.

Click the checkbox at the top of the visitor page or click the checkbox in front of the individual candidate's name.

Click the page menu icon, then select Email Selected Visitors.

Visitor Data Considerations

• Candidates with only visitor profiles are maintained for one year. Older visits are cleaned up monthly.
• Only visits older than one year are deleted. Once a visitor has no visits remaining, the candidate is deleted.

Related Articles

Career Site ID (Visitor Pool) FAQ’s